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The American Honda Motor Company, Inc. (sometimes abbreviated as AHM) is a North American subsidiary of the Honda Motor Company, Ltd. It was founded in 1959. The company combines product sales, service and coordinating functions of Honda in North America, and is responsible for distribution, marketing and sales of Honda and Acura brand automobiles, Honda power sports products, including motorcycles, scooters and all-terrain vehicles, and Honda power equipment products, including lawnmowers, tillers, string trimmers, snow blowers, generators, small displacement general-purpose engines and marine outboard engines. Honda-brand automobile models include the Accord, Civic, CR-V, Element, FCX Clarity, Fit, Insight, Odyssey, Pilot and Ridgeline. Acura-brand models are the RL, TLX, ILX, MDX, RDX and ZDX. Honda claims several firsts for a Japanese carmaker in the United States. The company was the first to create a subsidiary to market and sell its vehicles in the country, and the first to manufacture automobiles in North America.〔(【引用サイトリンク】url=http://www.fundinguniverse.com/company-histories/Honda-Motor-Company-Limited-Company-History.html )〕 The headquarters are located in Torrance, California in the Los Angeles metropolitan area. The Honda headquarters have of space.〔Rainey, James. "(Children of Japanese Executives Flock to Special Classrooms )." ''Los Angeles Times''. December 31, 1987. Retrieved on March 6, 2014.〕 == History == American Honda Motor Co., Inc., Honda's first overseas subsidiary,〔 opened in Los Angeles on June 11, 1959 with capital investment of $250,000 and three employees.〔(【引用サイトリンク】url=http://corporate.honda.com/america/history.aspx )〕 The creation of a subsidiary was unusual for the time, as other foreign auto companies typically relied on independent distributors.〔 In 1960, the first full year of operations, American Honda sold fewer than 2,000 motorcycles through three product lines: the Dream, Benly and Honda 50 (Super Cub). The following year, Honda established 500 motorcycle dealers and spent $150,000 on advertising in regions where it operated. Honda's expansion into new U.S. markets was undertaken one region at a time over a five-year period, starting on the West Coast and moving east, creating new demand for motorcycles. Sales in the U.S. did not increase notably until 1963, when the company launched its "You Meet the Nicest People on a Honda" advertising campaign, the first of its scale to position motorcycles to mainstream Americans. By the end of the year, Honda had sold more than 100,000 units in the U.S., more than all other motorcycle manufacturers combined. Expansion at this time led the company to move to a new headquarters facility in Gardena, California, in September 1963, and total unit sales in 1964 represented nearly half of the U.S. motorcycle market.〔 Honda had an easier time expanding in the U.S. than in Japan, where Honda first began as a motorcycle manufacturer, only later entering the automobile market in competition with other established competitors including Toyota and Nissan. By 1983, Honda had 805 dealerships in the U.S.〔 In the early 1990s, Honda sold two cars in the U.S. for every one car it sold in Japan.〔 In 1990, American Honda took up residence in its current headquarters facility in Torrance, California. Following the death of founder Soichiro Honda in 1991, the company's global operations were re-organized, forming four regional operations including North America.〔 As of 2010, Honda employed more than 25,000 associates in the U.S. with a payroll of $1.6 billion. Another 140,000 workers are employed at authorized dealerships in the U.S., and tens of thousands more work for the company's 530 U.S. original equipment (OEM) suppliers.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「American Honda Motor Company」の詳細全文を読む スポンサード リンク
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